Tour Marketing; The Potential for Local Attractions.

Airbnb, Expedia, TripAdvisor and many other online booking sites for tourism businesses have come to revolutionize the traveler's journey.

Digital marketing is fundamentally changing the Travel, Tourism, and Hospitality Industry everywhere we look. Social media, virtual reality, voice technology, the list is too long.

And within this digital revolution there are as many challenges as there are opportunities for an industry full of creators, explorers, and adventurers.

And among those opportunities are what marketers are calling "authentic experiences", a trend which online industry giants like Airbnb, TripAdvisor, and Expedia are fully taking advantage of.

Malcolm Roughead, Chief Executive of VisitScotland, Scotland’s national tourism organization:

"Consumers are searching for authentic experiences and the ability to immerse themselves in the local culture. They are looking to combine the traditional tourism experience with something special that takes them off the beaten track."

Tour Marketing; turning tourist attractions into tourist experiences

While local attractions have traditionally marketed themselves as products, and focused on productizing their activities, the opportunity th current state of the internet provides us with needs a change of mindset.

In order to truly connect with our visitors and provide them with the authentic experiences they are seeking we must focus our marketing efforts in providing immersive and meaningful encounters with our local attractions Tour Marketing is one easy and practical way to provide that for our visitors.